Mailchimp Survey

Tweed Valley Tourism BID (Go Tweed Valley)

Renewal Ballot Survey 2024

The findings of this survey, which will run from 10 to 31 May, will help inform the priorities and objectives of a new Business Plan that we will present to businesses ahead of a Tourism BID renewal ballot in February 2025.

Following this survey period, we will be in contact to arrange one-to-one meetings that will help us better understand what businesses would like us to deliver on their behalf should we be successful in securing a second five-year term for the Tourism BID (from April 2025 to April 2030).

Note: A variety of key national and regional strategies have been considered during the development of this survey, including:

Scottish Tourism Alliance – Scotland Outlook 2030
Scottish Government – National Strategy for Economic Transformation
Visit Scotland, South of Scotland Destination Alliance, South of Scotland Enterprise, Dumfries and Galloway Council and Scottish Borders Council – South of Scotland Responsible Tourism Strategy
Scottish Borders Council – Event Strategy Plan 2022-2027
Tweed Valley Tourism BID – 2020-2025 Business Plan
PART ONE
Name
Position
Business Address
Email
Telephone Number
Are you the eligible Tourism BID voter for this business (ie the property occupiers and/or owners)?
YesNo
If you answered ‘no’, please provide details of the eligible voter (including address)
Business sector – please select all that apply
Hotel
Guest house/B&B
Self-catering
Hostel/bunkhouse
Activity provider
Camping and caravanning
Pub/Inn
Restaurant/cafe
Visitor attraction
Golf club
Museum/gallery
Events/festival provider
Transport provider
Outdoor retailer (including bike shops)
Other
Below are the five priority actions identified by tourism businesses for inclusion in our 2020-2025 Business Plan. Please score each of these out of 5 on how important you feel they are for 2025-2030 (with 5 being most important and 1 being least important):
Marketing and promoting the Tweed Valley as a destination nationally and internationally
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Supporting the creation of a year-round calendar of events and festivals
12345
Working with partners to support tourism infrastructure
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Attracting corporate tourism to the destination all year round
12345
Business support and advocacy
12345
How would you like to see these actions evolve for the next Business Plan? Is there anything specific you feel should be removed from the previous ones, amended, or added (for instance a specific push on sustainable/responsible tourism, drive to net zero, community engagement, transport connectivity)?
In order of priority, what three pieces of feedback do you most commonly receive from visitors or communities on their tourism experience in the area that you think Go Tweed Valley can work on improving? They might be good things that can be made even better, or missing pieces of the puzzle that absolutely need attention.
Please rank the current work we carry out on behalf of businesses, with 1 being the most valued and 10 being the least valued:
Leveraging funding on behalf of the area
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Working to improve on-the-ground tourism infrastructure
12345678910
Running of Go Tweed Valley visitor information centre
12345678910
Generating press & media coverage for the area
12345678910
Go Tweed Valley website presence and wider digital marketing/promotion
12345678910
Creation of physical assets (tourism maps, route guides etc) for use by businesses
12345678910
Contacts and connections support (including with key decision-makers)
12345678910
Support for and development of events and festivals
12345678910
Area representation at trade and tourism events
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Involvement in media and FAM trips
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Looking at the above list of work carried out, is there anything else that should be included?
Tell us the top three things that Go Tweed Valley could deliver to most benefit your business over the next five years?
Similarly, what are the top three things that Go Tweed Valley could deliver to most benefit the area overall over the next five years?
PART TWO
The Tweed Valley Tourism BID involves payment of a levy by a range of tourism businesses that operate within a clear geographic area. With a renewal ballot in mind, we’d like to drill down and ask what (if any) changes you would like to see in terms of the types of business involved in the Tourism BID and the geographic area it covers.
Currently, the Tourism BID involves around 95 businesses that operate in the following tourism-related sectors: accommodation; visitor attractions; activity providers; galleries and museums; events and festivals; pubs, restaurants and cafes; transport services; outdoor-related retailers (including bike shops).
Are there any of the above tourism-related sectors that you feel should NOT be involved in the Tourism BID? Please also indicate why.
And are there any other sectors or types of business that you feel SHOULD be involved in the Tourism BID? Again, please also indicate why.
Currently, the Tourism BID area extends east from West Linton and Stobo, roughly following the River Tweed to encompass Peebles, Innerleithen, Walkerburn and Clovenfords, finishing just west of Selkirk. To the north, Eddleston is also included. Please share any thoughts you have on the geographic boundaries of the Tourism BID. Are there areas currently included that you feel SHOULD NOT be? Conversely, are there areas not currently included that you feel SHOULD be.
PART THREE
Finally, we’d like to get an early sense of how you are currently inclined to vote in a renewal ballot in February 2025.
Once a Business Plan is produced based on the feedback received and subsequent one-to-one consultation, how do you currently expect to vote in February 2025?
Yes – deliver the 2025–2030 Tweed Valley Tourism BID plan on behalf of participating businesses and the destination
No – all Tweed Valley Tourism BID marketing, infrastructure development, media work, events support, funding leverage, area advocacy and lobbying ceases at the end of the current term (April 25) and the visitor information centre closes
Undecided – really not sure yet. Need to know more about the Business Plan and what we would get for our money
Do not plan to vote
If you have marked the above as undecided, no, or not planning to vote, what, if anything, would make you vote yes?
Finally, please share any other thoughts or comments that you feel would be useful as we explore these crucial next steps for the Tweed Valley Tourism BID and Go Tweed Valley.
Please complete and return your questionnaire no later than Fri 31 May.

Should you wish to clarify anything further, please do not hesitate to call or email:

Rich Rowe, Project Manager, Go Tweed Valley
t. 07557 098491
e. rich@gotweedvalley.co.uk

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